Īs part of a 2009 settlement with Experian related to false fraud alerts allegations, LifeLock set up a service that does not rely on fraud alerts. In December 2008, LifeLock entered into an agreement with TransUnion, one of the three main credit bureaus, to automate the process of alerting customers of potential unauthorized access via their credit reports. The point of that campaign was to take proactive steps to protect your identity." Regarding the campaign, Davis said, "We were trying to make the point that. However, Davis was a victim of 13 cases of identity theft between 20. Davis publicly posted his Social Security number as part of a 2007 ad campaign to promote the company's identity theft protection services. Maynard resigned from LifeLock in June 2007 after claims that he was a victim of identity theft came under scrutiny. Former LifeLock CEO Davis worked for Dell before founding Marketing Champions. Maynard began his career by founding the Internet Service Provider (ISP) Internet America in the late 1990s. LifeLock was co-founded in 2005 by Robert J. In the same year, the company began to offer versions of its Norton 360 subscription service with LifeLock included. After Symantec sold its enterprise division to Broadcom, the company was renamed from Symantec to NortonLifeLock in November 2019, and Gen Digital Inc. LifeLock was acquired by computer security company Symantec in 2017 for $2.3 billion. LifeLock's system monitors for identity theft, the use of personal information, and credit score changes. is American identity theft software, sold by Tempe, Arizona-based company Gen Digital Inc. Other names may be trademarks of their respective owners.American identity theft protection software LifeLock
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